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Brokerage Data Warehouses

If you can't tell me your true CPA across Facebook, Zillow, and organic channels in under 60 seconds, you have a data architecture problem.

Brokerage data is fundamentally siloed. Marketing spend lives in Facebook/Google. Lead activity lives in the CRM. Commission data lives in BackAgent or SkySlope. Accounting lives in QuickBooks.

The Central Source of Truth

We build automated ETL (Extract, Transform, Load) pipelines that pull data from all these systems into a single Snowflake or BigQuery warehouse.

  • Marketing Attribution: Finally tie a closed transaction in SkySlope back to the specific Google Ad click that generated the lead 8 months ago.
  • Agent Performance: Dashboards that show not just GCI, but lead-to-close conversion rates, median response times, and true ROI per agent.

This is how top 1% brokerages scale. To discuss setting up a data warehouse, schedule an architecture review.